Privacy Policy
Ika Shima Trading Pty Ltd (ACN 34 647 836 342) trading as Rumi on Louth (“ROL”, “we”, “us”, “our”)
Last Updated: 12 February 2026
1. Introduction
Ika Shima Trading Pty Ltd trading as Rumi on Louth is committed to protecting your privacy and handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, hold, use, disclose and safeguard personal information when you interact with us, including when you make a booking, visit our website, stay at our property, or engage with our services.
2. The Information We Collect
We collect personal information that is reasonably necessary to provide our accommodation, hospitality and associated services.
This may include:
Identity Information
• Full name
• Date of birth
• Government-issued identification details (where required for check-in or security purposes)
Contact Information
• Email address
• Telephone number
• Residential or postal address
Financial Information
• Payment details (processed securely via PCI-compliant third-party payment providers)
ROL does not store full credit card numbers.
Stay & Preference Information
• Dietary requirements
• Special requests
• Room preferences
• Past stay history
• Guest feedback
Certain information such as dietary requirements may constitute sensitive information under the Privacy Act. We collect such information only where reasonably necessary to provide services and with your consent.
Technical Information
• IP address
• Browser type
• Device information
• Website usage data (including via cookies and analytics tools)
3. How We Collect Personal Information
We collect personal information in the following ways:
Directly from You
• When you make a booking via our website, phone, email or in person
• When you complete guest registration forms
• When you communicate with us
Through Property Technology Systems
• Digital key platforms (e.g., Goki)
• Property management systems (e.g., SomaOS)
• Payment gateways
From Third Parties
• Travel agents
• Online travel agents (e.g., Expedia, Booking.com)
• Event organisers
• Marketing platforms
• Social media platforms
We take reasonable steps to ensure personal information received from third parties is handled in accordance with this Policy.
4. Purpose of Collection
We collect, hold and use personal information to:
• Process and manage reservations
• Provide accommodation, dining, experiences and transfer services
• Personalise guest experiences
• Ensure guest and staff safety on Louth Island
• Manage payments and accounts
• Comply with legal and regulatory obligations
• Communicate important booking information
• Send marketing communications (where you have consented)
You may opt out of marketing communications at any time by using the unsubscribe function or contacting us directly.
5. Disclosure of Personal Information
We may disclose personal information to:
Service Providers
Including technology providers, payment processors, communication platforms (e.g., Postmark), digital access providers (e.g., Goki), property management systems and IT support services.
Professional Advisers
Accountants, insurers, legal advisers or auditors where reasonably required.
Legal & Safety Requirements
Where disclosure is required or authorised by law, or necessary to protect the safety of guests, staff or the public.
6. Overseas Disclosure
Some of our third-party service providers host or process data on servers located outside Australia, including in the United States or European Union.
Where personal information is disclosed overseas, we take reasonable steps to ensure the recipient handles the information in a manner consistent with the Australian Privacy Principles or equivalent data protection standards.
7. Cookies and Website Analytics
Our website uses cookies and similar tracking technologies to:
• Improve website functionality
• Analyse website usage
• Enhance user experience
You may adjust your browser settings to disable cookies, although this may affect website functionality.
8. Data Security
We take reasonable technical and organisational measures to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
These measures include:
• Encrypted communications
• Secure server infrastructure
• Restricted system access
• Use of reputable, security-compliant technology providers
While we take reasonable steps to safeguard personal information, no system can guarantee absolute security.
9. Data Retention
We retain personal information only for as long as necessary to:
• Fulfil the purpose for which it was collected
• Comply with legal, taxation and regulatory obligations
• Resolve disputes
• Enforce our agreements
When personal information is no longer required, we take reasonable steps to destroy or de-identify it.
10. Access and Correction
You have the right to request access to personal information we hold about you and request corrections if the information is inaccurate, incomplete or outdated.
Requests may be made by contacting:
Privacy Officer
Ika Shima Trading Pty Ltd
Email: indulge@rumionlouth.com.au
We will respond within a reasonable timeframe.
11. Complaints
If you believe we have breached the Australian Privacy Principles, please contact us in writing.
We will acknowledge your complaint and respond within 30 days.
If you are not satisfied with our response, you may contact:
Office of the Australian Information Commissioner (OAIC)
Website: www.oaic.gov.au
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in law or operational practices. The most current version will be published on our website.